30 Secs Is All It Takes
Apparently kids remember ads more than programmes.
(USA) A little study by Pediatrics Online
has shown that kids remember the ads more than the public service programmes shown on Channel One in more than 350,000 schools.
Maybe the shows are boring? Maybe the ads are more relevant and communicate more effectively? Either make better programmes or change the structure so that they are only 30secs long
Reminds me of that study whereby younger children can identify Ronald MacDonald more than policians or movie stars.
